Blog
Spring ahead with aligned marketing
This winter has been very mild when it comes to weather, yet it has been tough for many businesses in Calgary. People have been in a holding pattern – waiting either for t
Life coaching and marketing
I have just started my certification course with CTI – Coaches Training Institute. I have coached people over the two years after I finished with the CTI training in L
Refine your message to double the results
You might relate to that – I have spent countless hours on web copy and the refining the rest of my messages. It is different to describe things on paper or web versus
Is there such a thing as a Marketing Style?
That’s was one of the questions asked last week when I was presenting about the Top 7 Marketing Mistakes that Small Business Owners Make and How to Avoid them. In my
Tips for prosperity in 2015
What have you decided your new year is going to look like? Where would you like to be a year from today? I love this time of the year when everything is so new and everythin
Reflecting on results
There are just a few weeks left of 2014 and most of us have started looking back and thinking what has this year brought. Some of us are very happy with the results and othe
Marketing objectives 2015
Setting objectives sounds like hard work, doesn’t it? Some of you might remember a few objectives that you have set that you did not reach and what a loser you felt afterw
Yoga and confident marketing
What is it that connects yoga and confident marketing? This is a question I had to answer just recently. When an organizer of a Meetup group asked me what could they do to b
Putting emotions into marketing message
Recently I have been thinking how emotional marketing is really the key to more confident marketing. I hear too often, even from professional marketing people, that your mar
How to build your confidence?
Have you noticed how you tend to avoid things that seem a bit scary or unmanageable? I definitely do. Right now I am trying to avoid tasks that take a long time to execute.
What is confident marketing?
Confidence comes with practice some say – once you get better at something you’ll also become more confident. Others say that you are born with it – you either are con
How niche can help you be successful?
In my previous post on niche I spoke about how by choosing a niche you get to be more of you and attract the types of clients that want to work with you. There is obviously
Niche is being more who you are
When I looked up the definition of ‘niche’ in Merriam-Webster, I was positively surprised – it seems like a marketing person has written the definition:nic
Ideal client – the benefits of focus
What if you let go of your fear that you have to work with anyone who is interested in your services or products and really defined who is you Ideal Client? Hit your ‘
Filling the pipeline with Ideal clients
When I started Coaching by Ave Peetri Inc., I did not know anyone in Calgary. We had just arrived in Canada and I had made a decision to start my own company. Now 16 months