About Me

I hear you and understand where you are.

I’m Ave Peetri, an award-winning Executive & Team Coach with over 10 years of experience coaching leaders across North America, Europe, and the Middle East.

After starting projects and companies, leading international and local teams, I discovered that I thrive most when I am contributing to the success of people.

That led me to coaching as it enabled me to combine my extensive executive experience and support those who are leading teams and companies.

I’ve been there, which allows me to bring practical leadership experience, recognizing the real world impact a coaching culture can have on you and your organization.

Coaching with me takes into account the environment you operate in, your experience and aspirations. Life happens when we are making plans and yet, we can change our habits and thus change our life.

I have lived and worked in 9 countries. This has taught me to find what is working in a different culture and what I can do in order to thrive. These are also skills I bring to coaching – ability to see the potential and deeply support what is wanting to emerge.

I find it the most satisfying when my clients find purpose and passion to transform their life and business and enjoy the outcome.

If you would like to step-change your life, career, team or an entire organization let’s connect.

Globally recognized certifications and credentials:

ICF (International Coaching Federation) Certified

  • Professional Certified Coach (PCC)
  • Advanced Certificate in Team Coaching (ACTC)

Maslow Certified Culture Coach:

  • Leveraging Maslow’s theory of human needs to drive culture change initiatives, enhancing organizational alignment with purpose and values

Other Certifications:

  • Certified Professional Co-Active Coach (CPCC), Coaches Training Institute (CTI)
  • International Systemic Team Coaching Certificate, Academy of Executive Coaching
  • Master of Business Administration (MBA), Norwegian School of Management
  • EMCC Individual Team Coaching Accreditation

Key Focus Areas

Resilient Leadership Development

Coaching and leadership development for executives and teams to navigate challenges with resilience and global awareness

Culture Transformation

Creating purpose-driven cultures aligned with values. Providing, space, skills and structure to bring the values into lived-in behaviors and enabling psychological safety for an innovative and resilient culture

Recognition and Contributions

Recognition

Honored as an Associate Coach for Takatuf Oman together with my client OMIFCO with an ICF Middle East Prism Award for exceptional leadership development and cultural transformation. The 1st company and coach in Oman to receive this honor

Contributions

Former president of the ICF Oman Chapter and current President of ICF Estonia, actively contributing to elevating coaching standards and increasing awareness of its impact.

How my process works?

Schedule a Discovery Call

Completely free! We talk about what you are looking for and decide if we are a good match to work together

Book Your Coaching Session

We find times that work for both of us and start exploring your path towards what is inspiring you. The journey has begun!

Experience Your Growth

Through coaching and implementing the learning, you (and other people around you) will notice how your life is starting to change. You will have lifelong practices that serve you and support you through ups and downs of life.

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