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Marketing as a journey

Most of us want things to work, sooner rather than later. When you start a new venture – like your own business, you want to get results and start doing the things that motivated you to embark on that journey. Even if you have had lots of practice starting and running your own companies, there […]

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Planning when life happens

You have probably heard it more than once or maybe said it yourself – plans are just for paper – life happens. I am a believer in planning and also that life definitely happens while you are making plans. I have two examples for you today. One is that of my client, who had taken

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Life coaching and marketing

I have just started my certification course with CTI – Coaches Training Institute. I have coached people over the two years after I finished with the CTI training in London. Yet reading the materials over again and discussing them with my certification Podmates, opens up new nuances and really reinforces the skills. CTI teaches co-active

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Tips for prosperity in 2015

What have you decided your new year is going to look like? Where would you like to be a year from today? I love this time of the year when everything is so new and everything is possible. People have decided to make the best of the new year and are putting their best foot

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Reflecting on results

There are just a few weeks left of 2014 and most of us have started looking back and thinking what has this year brought. Some of us are very happy with the results and others want to go back and fix some key points where things did not quite work out. The hardest part of

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Marketing objectives 2015

Setting objectives sounds like hard work, doesn’t it? Some of you might remember a few objectives that you have set that you did not reach and what a loser you felt afterwards? Yet, at the same time objectives are almost a necessary evil. How can you know whether you are able to go on that

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Yoga and confident marketing

What is it that connects yoga and confident marketing? This is a question I had to answer just recently. When an organizer of a Meetup group asked me what could they do to bring more movement and play into their regular lecture type sessions, I blurted out – how about yoga and marketing? A week

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