Have you noticed how you tend to avoid things that seem a bit scary or unmanageable? I definitely do. Right now I am trying to avoid tasks that take a long time to execute. Yet I know that I need to start one day. If I don’t start I will never get where I want…
Confidence comes with practice some say – once you get better at something you’ll also become more confident. Others say that you are born with it – you either are confident or not. I believe in the first statement – you can practice things and become more confident, even if you start out being very…
In my previous post on niche I spoke about how by choosing a niche you get to be more of you and attract the types of clients that want to work with you. There is obviously more to that than just showing up as you. One part of being successful in a niche depends on…
When I looked up the definition of ‘niche’ in Merriam-Webster, I was positively surprised – it seems like a marketing person has written the definition: niche is (1) a job, activity, etc., that is very suitable for someone (2) the situation in which a business’s products or services can succeed by being sold to a…
What if you let go of your fear that you have to work with anyone who is interested in your services or products and really defined who is you Ideal Client? Hit your ‘bull’s eye’ and get maximum points. Let’s look at the benefits of focus here: – Choice of topics, tone and content when…
When I started Coaching by Ave Peetri Inc., I did not know anyone in Calgary. We had just arrived in Canada and I had made a decision to start my own company. Now 16 months later, I have no difficulties filling my business with my Ideal clients. When I analysed what I have done over…
I attended Calgary Chamber’s after hours event where I had a chance to listen to the two time winter Olympian Jessie Lumsden. As some of you know, at the Sochi Olympics he was part of the team whose bobsleigh crashed. He and the pilot did not suffer any injuries, so they could continue with other team-members,…
Lead generation might be considered by some people a sales tool and not so much related to marketing. Yet, classify it as you may, lead generation is effective only if you have thought through who is your Ideal client and what is the message that you need to tell them about your product or service.…
Another thing that struck me, when interviewing small business owners, was the number of people who had no idea who their customer is. I got answers like: ‘anyone with a wallet’, ‘anyone who needs my services’. It is obvious that we want people to pay for our services, but the question here is – who…
When I interviewed small business owners, mainly in Calgary, and asked them what are the biggest marketing mistakes that they have experienced over the course of running their own company, not having a marketing plan was mentioned the most. Very often when we begin a business, we think that let’s just see how it goes and…