The Whole is Greater than the Sum of its Parts
The growth, development and satisfaction that can be found in different forms of organizational coaching programs.
Practical Considerations for Enhancing Employee Engagement
Key areas for leaders to consider in their approaches to employee engagement.
Neutral Territories in Changing Times: The Impact of Team Coaching
Prioritizing psychological safety in times of stark organizational change is imperative to the wellbeing of dynamic teams. Team coaching allows neutral spaces to be created for teams going through change to work toward solving problems instead of making one another the problem.
Fall back to business!
Fall is here and just like children are all back at school, adults are getting serious about their business again. The air changes to crisper and days become shorter, business activities resume with full energy after the Labour Day weekend. People are reconnecting and going back to their usual meetings and routines. I also notice the…
Marketing – manipulation or client attraction?
Reading different articles and talking to people, I have come across quite often the paradigm that marketing equals manipulation. Along the lines of – if you want to get people to buy your products or services you have to persuade them. I have never felt comfortable with that thought – for me marketing is a…
Marketing mediums
What marketing mediums are out there? I was asked that question at one of my speaking events. I liked the choice of words – marketing mediums and not advertising mediums. Marketing medium has a much wider meaning than advertising medium – usually advertising mediums can be bought for money and they are institutionalized – you buy space…
Confidence to jump
I witnessed something amazing the other day – four goslings hatched to the couple of Canada geese on our balcony on the 14th floor. The cute little goslings were piping and scuttling on the safety of the balcony edge (about a meter wide with bushes and grass) until it was time for them to take off…
What is a Marketing pipeline
Some of the challenges that my clients come to me with are setting up their marketing in a way that helps them bring a steady flow of their ideal clients to their business. Very often people have tried different things and the results are not consistent or there is no response. That is where an understanding…
Marketing message key points
You might have noticed how some of the marketing messages that are used when describing a product or a service, make you go Yes! – I get it and I want to explore further. Whereas the others make you go – I probably need it, but if they sell it this way, I will never…
Marketing as a journey
Most of us want things to work, sooner rather than later. When you start a new venture – like your own business, you want to get results and start doing the things that motivated you to embark on that journey. Even if you have had lots of practice starting and running your own companies, there…