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When I looked up the definition of ‘niche’ in Merriam-Webster, I was positively surprised – it seems like a marketing person has written the definition:niche is (1) a job, activity, etc., that is very suitable for someone(2) the situation in which a business’s products or services can succeed by being sold to a particular kind […]

What if you let go of your fear that you have to work with anyone who is interested in your services or products and really defined who is you Ideal Client? Hit your ‘bull’s eye’ and get maximum points. Let’s look at the benefits of focus here: – Choice of topics, tone and content when

When I started Coaching by Ave Peetri Inc., I did not know anyone in Calgary. We had just arrived in Canada and I had made a decision to start my own company. Now 16 months later, I have no difficulties filling my business with my Ideal clients. When I analysed what I have done over

I get that question very often. Unfortunately, there is no one answer that fits all. Not even the ‘magical’ social media is the silver bullet that gets new clients immediately. So how to evaluate the advertising that has been offered for your business? I outline a simple process with step by step decisions. First of

I attended Calgary Chamber’s after hours event where I had a chance to listen to the two time winter Olympian Jessie Lumsden. As some of you know, at the Sochi Olympics he was part of the team whose bobsleigh crashed. He and the pilot did not suffer any injuries, so they could continue with other team-members,

Lead generation might be considered by some people a sales tool  and not so much related to marketing. Yet, classify it as you may,  lead generation is effective only if you have thought through who is  your Ideal client and what is the message that you need to tell them  about your product or service.

Another thing that struck me, when interviewing small business owners, was the number of people who had no idea who their customer is. I got answers like: ‘anyone with a wallet’, ‘anyone who needs my services’. It is obvious that we want people to pay for our services, but the question here is – who

When I interviewed small business owners,  mainly in Calgary, and asked them what are the biggest marketing mistakes that they have experienced over the course of running their own company, not having a marketing plan was mentioned the most. Very often when we begin a business, we think that let’s just see how it goes and

Quite often I have conversations with different business owners who are saying that they need to overcome their weaknesses and then they are able to market themselves better. I usually respond that let’s start with working with your strengths in marketing first. My firm belief is that everyone can be marketing themselves with good results