Testimonials

What my clients say?

Ave Peetri has guided us in understanding our current cultural landscape and envisioning the type of culture we aspire to have in the future. All our employees participated in the Culture Actualization Index© survey. Working alongside Ave Peetri, our management formulated goals for the desired culture and crafted an action plan for achieving cultural transformation. We engaged in coaching sessions, including personal coaching with a professional coach and team coaching sessions with the entire management team. Additionally, all our managers and team leaders underwent a 2-day coaching skills training to enhance their leadership abilities.Ave Peetri has been the driving force behind this project - always professional, patient, and adept at understanding people's behavior. Ave also emphasized that managing culture is an ongoing process, not a one-time project. Every individual and leader plays a pivotal role in shaping the company culture through their actions, attitudes, and reactions.We sincerely thank Ave for joining us on this exciting and challenging journey.
ave-kruusalu
AVE KRUUSALU
People and Culture I HR Strategy
Ms Ave is one of the most experienced leadership coach that you will ever meet, I was lucky enough to be coached by her, she has a magic to connect with people and I felt so comfortable as she has a very strong knowledge and also she has a way to make you feel connected with what are you focused to improve or obstacle that you wish to overcome. I would recommend anyone whom looking for improvement, go forward and add a lot of knowledge and value to their self should only see Ms Ave. I would say thank you again for all the knowledge and help she give me and I wish her all the best
Connecting Confidence to Possibilities for Results with Executive Leadership Coaching
FAISAL ALADAWI
Head of Wealth Management and Sales
Ave takes her full attention to her work and her coaching aligns with my values: professional, inspirational, supportive and motivating. Excellent listener who summarizes my thoughts so that the clarity that comes from it is freeing and earth-shattering in a good way. Thanks to working with Ave, I have understood why I procrastinate and tend to listen to my inner critic. Even though my work results didn’t suffer, I made achieving them more difficult for myself. because of working with Ave I feel the importance of balance, know my values and my worth. I also sense confidence in myself now – not just in my thoughts, actions and words, but with my whole body and being. I think Ave’s coaching can well be summarized by connecting your confidence: she creates focus and thanks to that you are able to connect your own confidence.
Kristiina-Maripuu
Kristiina Maripuu
PR consultant
When working with Ave I understood where my strong points and my weaknesses are in my personality. After the sessions with Ave, I am more focused, I have my targets for my business and I am pursuing them with more confidence, peace, encouragement and power. I am doing very well right now, I can see what I have achieved so far and I am really satisfied with the results. I really advise all entrepreneurs, all people who are considering to have a coach like Ave, to go for that wonderful experience. It is really important to be clear what you want to have in your life.
Manal_AlKhaifi
Manal AlKhaifi
Entrepreneur and Wellness coach
Before working with Ave I knew what my weaknesses were, but struggled to overcome them. Ave was able to help me understand why I had obstacles, how to overcome them and create a real plan that set me up for success. Through her discovery questions and conversations, I was able to have a deeper understanding of my accomplishments, goals I wanted to achieve and most importantly setting priorities. I am a “dreamer entrepreneur” with awesome ideas and struggled to stay focused long enough to see my ideas flourish; however working with Ave helped me dissect my ideas into small achievable goals. It’s amazing to see how small achievable goals gets you to your dream faster! Thank you Ave.
Jayshri Patel Amin
Jayshri Patel-Amin
Entrepreneur and CEO
Before I started working with Ave, I knew I wanted clarity around my business vision and how to present myself in my first website. I had struggled with this project for years. I chose to work with Ave because of her experience in helping entrepreneurs feel confident about their business approach and marketing. I knew Ave personally and trusted her implicitly. Her calm, supportive and completely engaged style complimented her many years of proven expertise. She provided me with effective tools and spot-on advice – as well as phenomenal coaching – to reveal and formulate what I most wanted to convey to my potential clients. More importantly, the process of creating my website with Ave’s help has deepened my self-confidence and allowed me to boldly step forward in other areas of business-building as well. I have gained 8 new coaching clients since I started working with Ave. I could not recommend her more highly to anyone wanting to move their business to the next level, and have fun while doing it.
Confident Leadership Coach
Dr. Pam Kowalski
Coach, CTI Front of the Room Leader
I highly valued the expertise, experience and wisdom that Ave brought to the leadership of the Strategic Staffing Committee and the full Board at British School Muscat and British School SalalahAve also offered superb support to my colleagues and me as a coach and a team coach. She introduced me to the domain of team coaching in the most positively powerful way which I will always remember and for which I will be forever grateful. I particularly admire Ave's emotional and social intelligence; her ability to listen, to show compassion and to keep an open mind is exemplary.
kai-vacher
KAI VACHER
Creative, innovative & enterprising school leader, teacher, facilitator, speaker; recognized by ISC Research as an Edrupter; an influencial global educator. Host of ‘The Educator’s Corner’ podcast
I completed my 6 month coaching with Ave and decided to have another few sessions with her because I saw the change I went through when I embarked into this coaching relation and now my relationship with Ave would go into another transition as am going to start my coaching certification and wanted Ave to be my supervisor coach 🥰. I would highly recommend Ave as a coach since she was part of my transition and change which am grateful for!
FATMA AL TOOQI
FATMA AL TOOQI
Real Estate Facilities Manager at Shell
Ave has a wonderful quiet confidence that supports you but challenges you at the same time. She is very keen to help one see the potential for growth, forward momentum, confidence and ideas springing from my team. Because of her personality she makes a very good coach. We had a few group sessions and she manages the different personalities with professionalism and encouragement. She directed the sessions without being dominating and brought out good discussion. Before working with Ave I struggled with allowing myself to step back and let others/employees do their job completely. In working with her I discovered that it was OK not to have to be responsible for everything and let the people who I have on my team take responsibility and initiative. Ave helped guide me to make decisions about some of the things I could not necessarily see or articulate because I was too close to them. I think that with Ave’s help it has provided room for each of us in the company to take ownership and talk openly about our objectives. Together we developed our vision and mission statements, worked as a team to bond, and know that we are all in it together.
Anne-Evamy
Anne Evamy
Entrepreneur and CEO
In working with Ave, I discovered that I have a lot of achievements and sound values to be proud of, most of all she guided me to work myself towards making choices that would help me reach results that enforce self-confidence. Ave made me realize what are my true values and priorities. Throughout coaching sessions she made me think of what are the sabotage factors blocking my striving energies and how to deal with them, also find the energy sources and positive strengths and emotions that power targeted action and achievement. After working with her I have achieved self-confidence and a plan how to move on in work, what choices to make and how can I work my way through achieving them. I am truly following the principles and tips how to deal with daily motivational challenges and am better equipped with positive thinking. Ave taught me to think and check myself regularly with a Question: Why am I doing this? Is this what I want to do? Does this support my self-confidence? Also structure and means how to set achievable targets and action plan to achieve both short term and long-term goals. I liked most that Ave’s method is not telling you what to do, but guiding and leading with helpful questions to resolve your own way and choices. It was tough at times to come up with all the alternatives, but it strengthened commitment to implementing what I’ve learnt in my daily practice.
Riina-Aamisepp
Riina Aamisepp
CEO and Marketing Director
Before working with Ave, I felt uncomfortable at networking events. Although I wanted to find new clients, I strongly dislike pushy sales pitches and was in a constant state of internal conflict over what I should be saying. Sometimes I’d even avoid talking about patents with interested parties to not seem like all I cared about was promoting my own services. Ave showed me that my personality is predominately conversational truth guide, which means I feel the most comfortable talking to people in conversational tones and guiding them to the best solutions for their needs. With her support, I stopped comparing myself to a typical high-pressure salesperson and instead focused on getting to know new people and their unique situations and providing beneficial patent information and suggestions that I think would add value. Not only am I seeing results in terms of new clients and referrals, I’m feeling much better about the entire sales process and look forward to attending events and conferences.
Andrew MacMillan
Andrew MacMillan
Patent consultant

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