When I started Coaching by Ave Peetri Inc., I did not know anyone in Calgary. We had just arrived in Canada and I had made a decision to start my own company. Now 16 months later, I have no difficulties filling my business with my Ideal clients. When I analysed what I have done over…
I attended Calgary Chamber’s after hours event where I had a chance to listen to the two time winter Olympian Jessie Lumsden. As some of you know, at the Sochi Olympics he was part of the team whose bobsleigh crashed. He and the pilot did not suffer any injuries, so they could continue with other team-members,…
Lead generation might be considered by some people a sales tool and not so much related to marketing. Yet, classify it as you may, lead generation is effective only if you have thought through who is your Ideal client and what is the message that you need to tell them about your product or service.…