Blog
What advertising to invest in?
I get that question very often. Unfortunately, there is no one answer that fits all. Not even the ‘magical’ social media is the silver bullet that gets new clien
Learning from failure
I attended Calgary Chamber’s after hours event where I had a chance to listen to the two time winter Olympian Jessie Lumsden. As some of you know, at the Sochi Olympic
Lead generation
Lead generation might be considered by some people a sales tool and not so much related to marketing. Yet, classify it as you may, lead generation is effective o
Are you everything to all people?
Another thing that struck me, when interviewing small business owners, was the number of people who had no idea who their customer is. I got answers like: ‘anyone with
Marketing Plan – why have one?
When I interviewed small business owners, mainly in Calgary, and asked them what are the biggest marketing mistakes that they have experienced over the course of
Strengths and weaknesses
Quite often I have conversations with different business owners who are saying that they need to overcome their weaknesses and then they are able to market themselves better