I get that question very often. Unfortunately, there is no one answer that fits all. Not even the ‘magical’ social media is the silver bullet that gets new clients immediately. So how to evaluate the advertising that has been offered for your business? I outline a simple process with step by step decisions. First of […]
I attended Calgary Chamber’s after hours event where I had a chance to listen to the two time winter Olympian Jessie Lumsden. As some of you know, at the Sochi Olympics he was part of the team whose bobsleigh crashed. He and the pilot did not suffer any injuries, so they could continue with other team-members,
Lead generation might be considered by some people a sales tool and not so much related to marketing. Yet, classify it as you may, lead generation is effective only if you have thought through who is your Ideal client and what is the message that you need to tell them about your product or service.
Another thing that struck me, when interviewing small business owners, was the number of people who had no idea who their customer is. I got answers like: ‘anyone with a wallet’, ‘anyone who needs my services’. It is obvious that we want people to pay for our services, but the question here is – who
When I interviewed small business owners, mainly in Calgary, and asked them what are the biggest marketing mistakes that they have experienced over the course of running their own company, not having a marketing plan was mentioned the most. Very often when we begin a business, we think that let’s just see how it goes and
Quite often I have conversations with different business owners who are saying that they need to overcome their weaknesses and then they are able to market themselves better. I usually respond that let’s start with working with your strengths in marketing first. My firm belief is that everyone can be marketing themselves with good results
